Provogue is a fashion & lifestyle retail business listed on the Mumbai and National stock exchanges in India. The Provogue Brand was launched in 1998 as a Menswear fashion range of contemporary clothing with a styling that made it uniquely relevant for the Indian market and quickly established leadership. Over the years the Brand has evolved into a comprehensive collection of men’s and women’s fashion apparel and accessories and has won numerous awards throughout its history. In 2013, Provogue fashion collections are available through over 250 doors in more than 80 cities pan-India.
The Provogue brand continues its heritage as India’s leading fashion label, by continuously evolving apparel designs, introducing new categories, enhancing its retail environments and extending its reach through new locations across the country. Most recently Provogue has introduced a range of unisex deodorants, fashion watches, footwear, innerwear, sunglasses etc. to compliment the collections.
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